Easy solution: increase prices to avoid poor customers and the immorality of charging them what you want for something they want and seem to be willing to pay f

Easy solution: increase prices to avoid poor customers and the immorality of charging them what you want for something they want and seem to be willing to pay for. Less snarky -- what's a profit? The opposite of a loss. States can run at a deficit (in fact it's apparently the ahem, "default", case), companies can't. You either have a deficit at the end of the year/month/week/day or a profit. Or in extremely statistically and mathematically unlikely cases, an actual zero (no profit / no loss). The whole "no-profit" thing has blown out of proportion. Overwhelmingly profits are a sign of providing great value while achieving attractive end-consumer prices ie. saving people money/time/trouble/hassle. Profits are the reward that is empirically overwhelming reinvested in the business, but feel free to donate it to charity or have it halved by your government to ease the immorality you have permitted yourself to indulge in.