The line between the two is very blurred. For example, a review of a new video card, is really just an advert. This depends on the editorial clarity of the rev

The line between the two is very blurred. For example, a review of a new video card, is really just an advert. This depends on the editorial clarity of the review. A review can be an advertisement -- such is the case where the reviewer simply regurgitates the press release, or the author otherwise abandons objectivity. A review can also be an objective evaluation, not intended to sway the buyer in one direction or the other, but instead providing a clear, reasoned outline of the facts, and the context necessary to understand them. The latter content has more value to the consumer. In eschewing any attempt to induce behavior on the part of the reader, it is not an advertisement.