If you asked most people, out of this context, if remembering an ad jingle or having one stuck if their head had a negative, positive, or neutral effect on them

If you asked most people, out of this context, if remembering an ad jingle or having one stuck if their head had a negative, positive, or neutral effect on them what would they say? I don't have any studies, but this is the first time I've heard anyone state this as a negative. Most people don't seem bothered or might even associate a good time with some jingle.