That's the beauty of great click bait. A word or idiom can mean different things now to people from different social nets. "Downfall" here could mean in terms o

That's the beauty of great click bait. A word or idiom can mean different things now to people from different social nets. "Downfall" here could mean in terms of sales, or it could mean in industry reputation, or even more things even the author isn't aware of. Either way the headline has apparently tested well probably due to its controversial meaning.