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Bright color is seen as upbeat, happy, optimistic. But we aren't.
by randcraw 4y ago
Bright color is seen as upbeat, happy, optimistic. But we aren't.
- slowmovintarget 4y agoI've been scrolling looking for this. This, I think, is the actual correct take. Not resale value, or mass appeal which is a symptom. There have long been studies on the connection between societal optimism and color choice. The fashion industry and car industry in particular are trailing indicators for public sentiment on the state of the world. https://www.pcimag.com/blogs/14-pci-blog/post/104991-how-color-choices-echo-the-economic-climate-and-why-it-matters https://www.pcimag.com/blogs/14-pci-blog/post/104991-how-col...