I was spending nowhere near $120/yr on music previously and now I am about to eagerly pay just that via Spotify. Obviously labels/artists are only seeing a cert

I was spending nowhere near $120/yr on music previously and now I am about to eagerly pay just that via Spotify. Obviously labels/artists are only seeing a certain percentage of that but could easily get around it by setting up their OWN equally good streaming service to mirror Spotify et. al. and charge the same/more and take the entire cut.