Non-marketing emails from the company to push information to you while you’re out of the app. Think stuff like: 1. receipt / shipping notifications from an onl

Non-marketing emails from the company to push information to you while you’re out of the app. Think stuff like: 1. receipt / shipping notifications from an online shop 2. emails from enterprise chat apps that let you know you’ve missed messages 3. “Suspicious login” or similar notifications 4. prompts about billing if credit card is nearing expiration or a problem charging your account