> this is a niche market that, if it could reach a broader audience, would experience an influx of new customers. Honestly curious: what makes you think that?

> this is a niche market that, if it could reach a broader audience, would experience an influx of new customers. Honestly curious: what makes you think that? I'm someone who really likes VPNs, but in all my experience, they have some really rough edges for non-technical people. I would never recommend one to my non-technical friends or family unless they had a very specific need for it. Using Nord as an example, since it's a popular option: - The client takes >90 seconds to load and connect on my Win10 Intel Atom craptop. - Apple often flags some Nord IPs (probably due to legitimate abuse/attacks coming from them) - leading to Apple Maps, Siri, and other services hanging indefinitely on iOS. - As of a year ago, the Nord CLI client was completely borking the networking on my stock Debian 10 install whenever I went idle for a few hours. (Didn't dig super deep, but the CLI client would go totally unresponsive and I couldn't get network going again by any other means apart from full reboot.) - Majority of banking/financial service websites block you. - You're much more likely to get flagged/run into issues when making payments or signing up for any sort of new account. - Many desktop apps don't gracefully handle the IP change when you connect to VPN. Some of this is Nord-specific, but my point is that people just looking to dip their toes in the water are going to run into some form of similar issue - and that makes VPNs not very user-friendly to the general public. That's why I think most of the people who'd want a VPN already know about them.