I don’t understand why it’s just a one time payment? If you’re doing a micro-startup, you need valuable tools and insight today. You don’t care about 12 months

I don’t understand why it’s just a one time payment? If you’re doing a micro-startup, you need valuable tools and insight today. You don’t care about 12 months from now. You certainly don’t care about $99 twelve months from now… If it was $99/yr would it decrease your conversion rate even a little bit? For fun, add a toggle to let people set it to not auto-renew and Tell HN a month from now how it went? Don’t actually implement any recurring billing code until 11 months from now, just save sign-up date and what renewal preference they selected in a database somewhere? Possibly never bother even writing the code to kick out people who don’t pay for their renewal? Actually, maybe frame it as a way for micro-startups that succeed with your help, they will basically have a way to keep donating $99 a year to a tool that really helped them, even if they outgrow it? Hmmm… pricing is hard. But lifetime service memberships inevitably become an albatross don’t they? I can tell you this - a $99 customer has lifetime value of $99, but a $99/yr customer has lifetime value of $99 * 1.0 / C. Where C is churn and worst case churn is 1.00 but realistically will be less than 1.00 (100%). In any case, it would be hugely interesting to play with that pricing model!