Well with the right approach, you don't need to give any data. I've said before on here that I think affiliate marketing is acceptable for text content, if the

Well with the right approach, you don't need to give any data. I've said before on here that I think affiliate marketing is acceptable for text content, if the thing that I'm recommended is actually something I'd use. Caveat is it should be both obvious it's an affiliate link, but also unobtrusive and I should gain value from the material, not just link-stuffing every other word in a recipe blog. The video equivalent is the sponsored segment, which producers insert because they know people block ads and they don't make enough from YouTube alone. These can be good if they're actually relevant to the content. The problem is when I'm watching a video about coffee and the presenter tries, for the umpteenth time, to sell me Squarespace. Usually the product in the video is also affiliate-linked in the description (plus all the AV gear the producer uses) In contrast, I'll watch someone like MarcoReps shill me JLPCB because he's using the boards in the video and they actually look good. In both cases, I think targeted affiliate advertising can work if it's done well, and it's a lot better than generic follow-me advertising that has no relevant to the page content.