In my experience "friends" are clueless, especially if they have ni clue about IT and the possibilities. They only see "virtual product" and can't imagine you

In my experience "friends" are clueless, especially if they have ni clue about IT and the possibilities. They only see "virtual product" and can't imagine you being successful because after all they aren't and you can't be better than them. I got rid of those friends. In fact if you have them on board sooner or layer you'll have trouble with them. Them not working hard enough or not taking it seriously enough or not only not supporting your vision but actively fighting it. It's bad for the friendship and bad for the business. After all friends are just people you spent time with more than with other people, because circumstances or similar view on things. That was then but life goes on and people change.