again and again it is this road to customers that is tough as a technical founder, who can I hire on upwork that can take on this task of doing cold out reach?

again and again it is this road to customers that is tough as a technical founder, who can I hire on upwork that can take on this task of doing cold out reach? Business development? How would I structure the compensation (per lead or per hour or both?) so many ideas fail because they cannot get through this grind. I got my customers from a simple tweet that was retweeted. It's literally rolling dice because when I posted the same thing years ago there was no response. I wonder if successful people just got lucky at rolling dices early on that puts them in a good mentality position to build their chips for the bubbles in a poker tournament.