5 ms·

Where ever they are. Customers are school teachers? Go to FB groups where they gather. Targeting Marketing execs? Send them an email.

by krm01 4y ago

soperj 4y ago
I'm doing a meal planning app[0], didn't really think there'd be a facebook group for that, but lo & behold... Now I guess i have to get a facebook account :/ [0] - www.reciped.io
- soperj 4y ago
  So I've just tried joining a few of these facebook groups, and a number of them ask specifically if you're going to try marketing to the group, and have rules against it. Seems like they've had enough of this tactic.
  - garrickvanburen 4y ago
    You can learn a lot by not marketing.
    - soperj 4y ago
      That's a good point. I'm not a very good marketer, so that should be pretty easy haha.
  - fragmede 4y ago
    It's less organic, but you can just pay Facebook to run ads once you've identified the particular niche.
    - soperj 4y ago
      I didn't even have a facebook account before, I hate their business model, last thing I really want to do is to give them money. I hate the way they do ads.
  - mdorazio 4y ago
    If you're planning to immediately market to your target customer segment you're doing it pretty wrong since you almost certainly don't have product market fit yet. You should be talking with them, asking questions, learning, and trying to understand their pain points, existing solutions, & decision making processes. I recommend the book The Mom Test here. Marketing comes after all of that and there are many posts on how to do it with small ad spends, a landing page, and an email signup form.
  - riku_iki 4y ago
    you may be buy some ads targeting these specific group. If your app is really solving some problem, you likely will get good conversion rate.
  - nl 4y ago
    You don't join FB groups to market to them! You join to do customer development. There's a huge difference between going in and going "try my app" and "hey I'm an app developer, building this thing, and I'm wondering if people here would find X or Y more useful". Do it the first way and you'll get banned. Do it the second way and you'll get people asking to try it.

Where ever they are. Customers are school teachers? Go to FB groups where they gather. Targeting Marketing execs? Send them an email.

by krm01 4y ago

Where ever they are. Customers are school teachers? Go to FB groups where they gather. Targeting Marketing execs? Send them an email.

soperj 4y ago

I'm doing a meal planning app[0], didn't really think there'd be a facebook group for that, but lo & behold... Now I guess i have to get a facebook account :/ [0] - www.reciped.io

soperj 4y ago
So I've just tried joining a few of these facebook groups, and a number of them ask specifically if you're going to try marketing to the group, and have rules against it. Seems like they've had enough of this tactic.
- garrickvanburen 4y ago
  You can learn a lot by not marketing.
  - soperj 4y ago
    That's a good point. I'm not a very good marketer, so that should be pretty easy haha.
- fragmede 4y ago
  It's less organic, but you can just pay Facebook to run ads once you've identified the particular niche.
  - soperj 4y ago
    I didn't even have a facebook account before, I hate their business model, last thing I really want to do is to give them money. I hate the way they do ads.
- mdorazio 4y ago
  If you're planning to immediately market to your target customer segment you're doing it pretty wrong since you almost certainly don't have product market fit yet. You should be talking with them, asking questions, learning, and trying to understand their pain points, existing solutions, & decision making processes. I recommend the book The Mom Test here. Marketing comes after all of that and there are many posts on how to do it with small ad spends, a landing page, and an email signup form.
- riku_iki 4y ago
  you may be buy some ads targeting these specific group. If your app is really solving some problem, you likely will get good conversion rate.
- nl 4y ago
  You don't join FB groups to market to them! You join to do customer development. There's a huge difference between going in and going "try my app" and "hey I'm an app developer, building this thing, and I'm wondering if people here would find X or Y more useful". Do it the first way and you'll get banned. Do it the second way and you'll get people asking to try it.