> - A lack of respect for the customer and an attempt to maximize profit at the expense of their enjoyment of your product. I do not subscribe to Hulu for this

> - A lack of respect for the customer and an attempt to maximize profit at the expense of their enjoyment of your product. I do not subscribe to Hulu for this reason. As someone who works for a different video streaming site (that also has legal content licenses), your ire may be misplaced. Rather than a lack of respect for the customer there's a very likely possibility that the ads must be shown, even for subscribers, due to licensing agreements.