Agreed. The other thing app developers don't think about is discoverability. You would think you get found easier as a web app, but I would venture to think use

Agreed. The other thing app developers don't think about is discoverability. You would think you get found easier as a web app, but I would venture to think users still use google to find what they are looking for. If you optimize your web app for mobile users, in the long run, you could be getting more users. Not every app is going to get the Instagram following by just putting themselves on the app store. As patio11 puts it, I believe, Google is the navigation bar for the internet. The appstore isn't. EDIT: I am a bit biased. Maybe if I was an app developer I wouldn't think this way.