> Most people hate ads, they're merely willing to put up with them in exchange for the content. I agree. Growing up in a country (Denmark) that had two primary

> Most people hate ads, they're merely willing to put up with them in exchange for the content. I agree. Growing up in a country (Denmark) that had two primary television stations, one sponsored without ads (Denmarks Radio - called DR, channel 1) the other with ads (TV2, channel 2) I can tell you that there was quite a difference between how the two were perceived. Both were good stations, but TV2 was more of an "entertainment" channel, while DR had more "60 Minutes" style programming. Both channels had news and entertainment, but the station without ads I think was generally seen as a bit cleaner and more informative. Despite the fact that TV2 had ads, they made it nice by only showing ads in between programs. So when you settled in with the family for a movie, you knew you weren't going to be interrupted by all kinds of annoying ads. Then there was TV3, a private Swedish channel, which broadcast throughout Scandinavia but offered subtitled programs (primarily British & American) in the local language. They showed ads during programs as well as in between. You also had to pay to get TV3 in your home. I guess my point is that, in a smaller country, people are willing to agree communally that they'll pay taxes to support something so they don't have to deal with crap advertising on broadcast television.