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Is it a one sided war, right? FB can only lose money and Apple can only make more. The best outcome for FB would be to legally deny Apple from blocking ads an

Is it a one sided war, right? FB can only lose money and Apple can only make more. The best outcome for FB would be to legally deny Apple from blocking ads and keep the status quo. The worst outcome for Apple would be to make only as many money as before without the share they are taking from FB.

AreYouSirius 4y ago
colinmhayes 4y ago
Apple isn’t blocking ads. They’re blocking cross app tracking which was mostly run by Facebook. The apps are still advertising, they just can’t use facebooks profile to target you.
- Patrol8394 4y ago
  True, but one should ask why was cross app tracking allowed to begin with. I think that should have never been allowed.
  - bee_rider 4y ago
    Was it ever specifically allowed? Or was it just implemented by Facebook et al using normal things like filesystem and internet access -- the sort of stuff you'd expect an operating system to provide? The idea that users want to protect information, particularly information held by their account, from the programs they run would probably have been pretty surprising in the days when iOS was first being dreamed up...
- JimDabell 4y ago
  > Apple isn’t blocking ads. They’re blocking cross app tracking They aren’t even doing that! All they are doing is saying that if an application wants to do that, it has to ask the user first. Cross application tracking is absolutely fine according to Apple as long as the user consents.
JKCalhoun 4y ago
It seems one-sided to me. If your business relies on convincing your users that targeted advertising is a Good Thing, then you are fighting a war from an indefensible position.