>The narrative doesn’t match the numbers. Yet, just look at Amazon's if you want to see how fast it can grow. Or how the app tracking prompt popup compares for

>The narrative doesn’t match the numbers. Yet, just look at Amazon's if you want to see how fast it can grow. Or how the app tracking prompt popup compares for their own (pretty CTA for "Yes personalized ads please!") vs third parties ("Oh no I don't want spyware!").