I recently did the same. I swear they dialed up the ads to 11 in the last year. I was going to start tracking the ads:content ratio. I recall once for a 5 minut

I recently did the same. I swear they dialed up the ads to 11 in the last year. I was going to start tracking the ads:content ratio. I recall once for a 5 minute video I got: two 15sec un-skippable ads before any content, then a 15sec un-skippable ad followed by a skippable ad (7sec) at 1:15, then another two 15sec un-skippable ads at 3:10. I decided two things: the cost of premium was less than how much I value my time (watching ads), and that I enjoy the content available on YouTube more than similarly priced media subscriptions (Netflix, Hulu, Disney, etc.).