in our case we included both a link and the code and saw an increase in confirmation rates. If I recall we reached over 90% conversion rates. For a B2C niche se

in our case we included both a link and the code and saw an increase in confirmation rates. If I recall we reached over 90% conversion rates. For a B2C niche service, I think that’s pretty high. I somehow doubt removing the link will improve things further, but it might be interesting to test in future.