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I A/B tested this exact flow at my last employer, and it lost. I didn’t follow up with user interviews or surveys, but my guess is people were creeped out by th

I A/B tested this exact flow at my last employer, and it lost. I didn’t follow up with user interviews or surveys, but my guess is people were creeped out by their email client opening out of nowhere.

woodruffw 4y ago
This is something I hadn’t considered! I could definitely see that spooking less technical users.