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I know next to nothing about advertising online, so please don't think I'm being facetious by asking this: what is the actual rate of display ads vs. people tha
by mirkules 15y ago
I know next to nothing about advertising online, so please don't think I'm being facetious by asking this: what is the actual rate of display ads vs. people that click and buy stuff directly resulting from that ad?
From what I heard it's sub-10% or even 5%. If 5% is considered good, doesn't that say something about advertisements, that is, that 95% of the people _didn't_ follow through, and probably ignored it. This to me screams that there should be a better way to advertise.
- RainFlutter 15y ago5% would mean that for every 20 pages viewed on the Internet, advertising is leading someone to make a purchase. I can't imagine that ever happening no matter how fantastic the ads are. Don't think of it as a percentage hit rate; think about how that number fits into the way we use the Internet and live our lives.
- maximusprime 15y agoNot really. That's pretty high compared to print advertising, billboards, TV/radio etc.