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Disagree. HN, reddit, and techie internet crowd are usually very anti-advertising. If you look at the real population though, they love advertising. Kids watch

Disagree. HN, reddit, and techie internet crowd are usually very anti-advertising. If you look at the real population though, they love advertising. Kids watch advertising on TV to find out what toys they want to buy. Teenagers look at adverts to see what fashion to wear. etc etc. I really do think it's a case of not looking outside the bubble. HN and the techie crowd are pretty anti-consumerism, anti-mainstream, anti-advertising. But the general population isn't.

nknight 15y ago
You keep making statements about what "the real population" and "the majority" like or do, but the only study I've seen actually cited in this thread contradicts your assertions. Do you have any actual numbers to contribute, or just your personal intuition?
rfergie 15y ago
The point I am trying to make is that people's actions and feeling about advertising are very different. You are absolutely right that people consume advertising and react to it. I think you are wrong to conclude that this means they love advertising. Perhaps it is just my bubble, but I can't imagine many people saying something like "I love advertising, I wish commercial breaks were longer". IMO the difference with the techie internet crowd is that we are aware of what is an advert online and we also know that there are ways to avoid it.
- maximusprime 15y ago
  Commercial breaks are a special case. They prevent you from consuming the content until they end. Which is obviously not a great user experience (Although people do need to go make a cup of tea or have a toilet break). Online and print advertising doesn't prevent consumption of content, or stop the user going about his business for 5 minutes. Still disagree. I'm tech 'savvy', but I don't put myself in the HN crowd. I'm a consumer. I love advertising. I love buying stuff. I'm what I consider to be in the 'mainstream'. I can avoid ads, but I choose not to.

nknight 15y ago

You keep making statements about what "the real population" and "the majority" like or do, but the only study I've seen actually cited in this thread contradicts your assertions. Do you have any actual numbers to contribute, or just your personal intuition?

rfergie 15y ago

The point I am trying to make is that people's actions and feeling about advertising are very different. You are absolutely right that people consume advertising and react to it. I think you are wrong to conclude that this means they love advertising. Perhaps it is just my bubble, but I can't imagine many people saying something like "I love advertising, I wish commercial breaks were longer". IMO the difference with the techie internet crowd is that we are aware of what is an advert online and we also know that there are ways to avoid it.

maximusprime 15y ago
Commercial breaks are a special case. They prevent you from consuming the content until they end. Which is obviously not a great user experience (Although people do need to go make a cup of tea or have a toilet break). Online and print advertising doesn't prevent consumption of content, or stop the user going about his business for 5 minutes. Still disagree. I'm tech 'savvy', but I don't put myself in the HN crowd. I'm a consumer. I love advertising. I love buying stuff. I'm what I consider to be in the 'mainstream'. I can avoid ads, but I choose not to.