Gist: The authors think, without interruptions, we get adapted to the pleasures of a show; it becomes less pleasurable as we get used to it. Interruptions re-tr

Gist: The authors think, without interruptions, we get adapted to the pleasures of a show; it becomes less pleasurable as we get used to it. Interruptions re-trigger the initial enjoyment. So, commercials (interruptions) make us like TV more. Thoughts: Clickbait title. A better title would be: 'Interruptions make us like a TV show more'. Note: The authors are "working with a large TV network, which is replicating the study in its market research".