4 ms·
Agree. Even pbs.org (broadcast) which works with donations from individuals and foundations typically does a pre-roll before any show touting the donors. And I'
by larrys 15y ago
Agree. Even pbs.org (broadcast) which works with donations from individuals and foundations typically does a pre-roll before any show touting the donors. And I've seen things that border on mini ads on certain shows as well for certain donors. They are not just a logo but convey a message with some video. (Sorry I don't couldn't find links to examples).
Additionally, they sell items off their website which have nothing to do with repackaging their content:
http://pbskidstoys.shop.pbskids.org/ http://pbskidstoys.shop.pbskids.org/
http://pbskidstoys.shop.pbskids.org/school-supplies/back-to-.. http://pbskidstoys.shop.pbskids.org/school-supplies/back-to-....
Here's a page with an ad for "argosy university" which says "support provided by". The logos for the major funders appear in the bottom right of the same page (this is what is typically done in a pre-roll). I'm pretty sure the reason that Argosy does this is for ad value.
http://www.pbs.org/wgbh/nova/elegant/ http://www.pbs.org/wgbh/nova/elegant/
While certainly appearing more tasteful than typical ads there is still ad value that these companies receive for their donations and support.
- kalleboo 15y agoPBS is a bad example since they're now selling advertising in everything but name. Their "sponsor messages" mention a specific product and a slogan, and they also sell messages targeted to specific shows (such as you'll find news/documentaries on high speed rail sponsored by Siemens). PBS have even started producing 30 second ads they run[1] 1 http://www.mediapost.com/publications/article/161440/pbs-produces-documentary-ads.html http://www.mediapost.com/publications/article/161440/pbs-pro...