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GOOD commercials help to make us not mind watching TV because they can potentially create mental breaks at times, or inform us about things we're interested in.
by winternett 4y ago
GOOD commercials help to make us not mind watching TV because they can potentially create mental breaks at times, or inform us about things we're interested in... Heck, even TikTok is one big scroller for commercials of some sort, they just let the ones that aren't selling products at all trend most.
In the 80s and 90s there were actually awards for creative and well composed commercials that were interesting to watch. Now we have commercials that stoke fears of chronic illness, overly-extended commercials, and nonsensical commercials that try to sell us too many things we don't want or need. Commercials are targeted at us in very creepy ways as well. Companies now are regularly ruining their credibility just to make one sale in commercials, and it's also not sustainable... Many companies run huge/expensive marketing campaigns and then quickly burn out after initial hype (For reference, look up "pink sauce" on TikTok).
A big part of the problem in cheap advertising is that when it is available everywhere, it becomes inauthentic, low effort, and over-saturated... And the products and services are weakened by more emphasis on marketing than on quality and reputation.
Commercials are killing everything now because they are all over the place. When we saw Blade Runner years ago, it was a dystopian ideal, but now companies would put big screens playing ads for lawyers, doctors, and even pharmaceuticals on ambulances if they could. It's spam. Ad spots are also even subtly being placed in content and shows on TV, it all has the psychological effect of alienation towards ads when it is overdone to where there will likely be a movement to reject technology and entertainment if the oversaturation continues.
Commercials now are also far too repetitive and there are too many with each break. Back in the 80s, I recall a long stretch of time where there were only 3 max per commercial break. The price of ad space was higher, and only major companies sponsored ads. The bar is so low now that scammers and even influencers can buy ad space, and it creates far too much overload.
Probably the worst part is that if you pay money for cable TV, you're also spending tons of time watching ads. It's like buying a device that 50% of the time does not do what you expected it to do, and that constantly tries to encourage you and manipulate you mentally to spend more money.
Because the cost of living is high now, people are beginning to reject ads and desire more calm. If TVs and the Internet become spam machines, people will simply stop buying them and turn them off because there is a limit to how many ads people can tolerate, and companies really aren't properly respecting that.
- krsrhe 4y ago
- WalterBright 4y ago> Ad spots are also even subtly being placed in content and shows on TV This has been going on since TV started. Perry Mason's revolving assortment of cars were provided gratis by car companies. Bullitt's car chase was an ad for the Mustang and Charger (a very effective ad, I might add). 1950s shows were always "brought to you by..." and the show itself would pitch the soap or whatever.
- Falkon1313 4y agoThe Flintstones was brought to you by Winston cigarettes, https://www.youtube.com/watch?v=Bvt8skgm2l8 https://www.youtube.com/watch?v=Bvt8skgm2l8, just in case you've ever wanted to see Fred and Barney discussing which cigarette filter works the best.
- Spooky23 4y agoI’m a child of the 80s and probably watched too much TV as a latchkey kid. I don’t remember most of the TV shows on watches, but I remember many commercials. Some of them were really awesome. Commercials now are lousier, but streaming commercials are worse for some reason. I don’t understand why MLB.tv commercials are awful, but if you watch the regional sports network they are better.