It is an effective face... to wit: >It was an excellent year for the Wikimedia Foundation from a financial perspective. The 2010-11 plan called for us to incr

It is an effective face... to wit: >It was an excellent year for the Wikimedia Foundation from a financial perspective. The 2010-11 plan called for us to increase revenue 28% from 2009-10, to $20.4 million, and to increase spending 124% from 2009-10, to $20.4 million. In fact, we significantly over-achieved from a revenue perspective, and we also under spent, resulting in a larger reserve than planned. We closed the year with a reserve of $12 million, up from $7 million the prior year. This over-achievement is primarily due to the success of the 2010 WMF fundraiser. In 2010-11, the Wikimedia Foundation refocused from a mixed revenue model to a strong primary focus on the annual campaign: this resulted in our shortest and most successful campaign to date, raising $15 million (up 72% from 2009's $8.7 million) in 50 days (25% fewer than 2009's 67 days). If you include the $6.5 million received by 12 chapters which acted as payment processors in 2010, the total raised by the movement in the 2010 campaign was $21.5 million.[1] [1]http://upload.wikimedia.org/wikipedia/foundation/7/72/Audit_FAQ_2011_Final.pdf http://upload.wikimedia.org/wikipedia/foundation/7/72/Audit_...