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This is SUCH a good response. Thank you. Really solid advice. And thank you in particular for taking the time to find the links to emphasize it. I think this
by bluelightning2k 4y ago
This is SUCH a good response. Thank you. Really solid advice.
And thank you in particular for taking the time to find the links to emphasize it.
I think this is exactly my learning also from "Act 1" / "Act 2". Specifically solving one narrow problem very, very well. And viewing anything else as a temptation.
One problem. One target buyer. No side-quests.
The problem I'm solving is "what comes after the demo in B2B SAAS sales".
Personal experience has shown me that the demo tends to be a high-point and the follow up is like "hey just checking in...". So I've built something that edits the demo recording into a highlight-reel, and uses that summary to re-engage people.
The metric my product owns is really specific: re-engagement after the demo.
My previous attempts lacked this kind of focus.