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Apple has always chased that demographic. It started life as “the computer for the rest of us”.
by doctor_eval 4y ago
Apple has always chased that demographic. It started life as “the computer for the rest of us”.
- hammyhavoc 4y agoThere was one point where it seemed like everybody in Hollywood, music, and the visual arts were using Macs. Logic and Final Cut used to be serious programs.
- ip26 4y agoI've always been curious why. Was Final Cut the Excel of the arts? Perhaps it was integrated platform color control? I don't recall PPC being dramatically faster, or supporting much more memory.
- arvinsim 4y agoApple themselves are to blame for that
- chongli 4y agoTrying to compete with Adobe in this space seems pretty futile. Pro users are deeply entrenched in their workflows. The R&D costs of innovation are off the charts and the market is extremely tiny. The same problem occurred with Autodesk.
- hammyhavoc 4y agoThat opinion is very outdated. Da Vinci Resolve is the #1 post-production tool in Hollywood, and gives real-time collab, via LAN and WAN. It even works on Linux, Windows and macOS. Linux is huge in Hollywood these days. BlackMagic cut ahead with their Cinema Camera range of hardware. Cubase/Nuendo and Pro Tools likewise dominates as a combo for composers and sound designers.
- hef19898 4y agoAnd then they use Adobe programms anyway. Having a Mac on your desk does look the kind so if you work in an agency.
- 7speter 4y agoThe intel transition really made it the platform for everyone, with all the cool intuitive apps like the apple office suite, to Office and Adobe availability and the unix shell and its underpinnings hidden away. Now it seems that the power user stuff takes a much further backseat to the toy stuff.