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I have interviewed a lot of small D2C brands, either a single person company or a family. To say that the banning user tracking hurts small business is an FB na
by hyuuu 4y ago
I have interviewed a lot of small D2C brands, either a single person company or a family. To say that the banning user tracking hurts small business is an FB narrative is not the complete story. Businesses still need to do marketing, the amount of money is just diverted away, in a less efficient manner so they budget has increased and the end users see less relevant ads (just like back in early 2000 where all ads were penis enlargement/real estate/viagra).
Not justifying what FB did / does, but what apple did, does impact the small businesses and end users negatively and it did stem from Apple wanting to get a cut of FB's business, there is a published email thread for this, it's a known thing.
- ethbr0 4y agoThe terrifying truth for the future is that advertising revenue is addictive and inherently corrupting. Google makes strategic decisions that are user-hostile, because they can't wound their golden cow. How much more ad revenue expansion at Apple before suddenly user privacy's priority decreases a few notches? And on a much more locked-down, controlled-platform, no less.
- jtbayly 4y agoNo end user agrees with you that it affected them negatively. They all made the choice to turn it off and still have the choice to turn it back on. We like the trade offs.