Of course the maker of a platform used by the majority of high-value users would have power. That in itself isn't a damning fact. Nor is the narrative that Appl

Of course the maker of a platform used by the majority of high-value users would have power. That in itself isn't a damning fact. Nor is the narrative that Apple wanted to expand its services revenue. FB and Shopify want to grow their revenue too. Turns out they're competing on opposing principles, and Apple is winning. A better question is whether or not anyone who isn't in the ad business actually gives a flying f about the shift in power dynamic. Is it an ABUSE of power? To the majority of consumers (by a wide margin) the answer is "NO". They don't want to be tracked and have their data exhaust vacuumed up for capital gains of billion dollar titans. So this is the underlying motivation on why nobody cares that Apple is flexing hard on ad companies.