That's not ideal, but it's certainly much better than every other ad company out there. Apple can at least enumerate the ways it profiles you in plan text, and

That's not ideal, but it's certainly much better than every other ad company out there. Apple can at least enumerate the ways it profiles you in plan text, and most of it makes perfect sense. (Though I'd be happier if they excluded age and gender.) The other companies profiling information requires a massive spreadsheet, or even a JSON dump that no human being can make sense of. And that's just for their internal data, not the data they sell (oops, "share with trusted partners").