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Yes, of course Apple would try to define tracking in a way that doesn't apply to their data collection. But the fact is that they are taking my activity across

by jsnell 4y ago

Yes, of course Apple would try to define tracking in a way that doesn't apply to their data collection. But the fact is that they are taking my activity across apps, my PII entered for non-ads purposes, and allowing ad targeting using that. What is the word you'd use for that instead of "tracking"? Why is that OK, but the advertising profiles built by other companies aren't? I don't have a problem with how Apple tracks people for ad targeting. They're not a particularly bad actor, but they're not a particularly good actor either. And a thing I do have a problem with is people thinking that Apple isn't doing all of this and giving them a free pass.

SllX 4y ago
You linked to the privacy policy, so did you miss this part? > Apple’s advertising platforms receive information about the ads you tap and view against a random identifier not tied to your Apple ID. In other words it isn’t tied to your Apple ID, or the information linked to it, or the PII you enter for non-Advertising purposes. If you go into the News or Stocks settings, you can also reset that identifier at-will, and as you pointed out, you can also just turn it off. Completely opt-out. Facebook’s entire business model is predicated on not letting you opt-out of tracking and being able to link it to a social profile they host, whereas Apple can take it or leave it.
shuckles 4y ago
I think you’re trying to argue Apple’s definition is contrived, but I don’t see it. Buying identifiable information from a poorly regulated data market is very unlike personalizing ads based on first party data. Apple isn’t trying particularly hard to hide that it personalizes ads. It puts up a modal telling users about it and giving them a choice in the apps where it advertises. I’m not sure why you imply that Apple is fomenting confusion.

by jsnell 4y ago

SllX 4y ago

You linked to the privacy policy, so did you miss this part? > Apple’s advertising platforms receive information about the ads you tap and view against a random identifier not tied to your Apple ID. In other words it isn’t tied to your Apple ID, or the information linked to it, or the PII you enter for non-Advertising purposes. If you go into the News or Stocks settings, you can also reset that identifier at-will, and as you pointed out, you can also just turn it off. Completely opt-out. Facebook’s entire business model is predicated on not letting you opt-out of tracking and being able to link it to a social profile they host, whereas Apple can take it or leave it.

shuckles 4y ago

I think you’re trying to argue Apple’s definition is contrived, but I don’t see it. Buying identifiable information from a poorly regulated data market is very unlike personalizing ads based on first party data. Apple isn’t trying particularly hard to hide that it personalizes ads. It puts up a modal telling users about it and giving them a choice in the apps where it advertises. I’m not sure why you imply that Apple is fomenting confusion.