Way, way too similar to Digg. "Prop It" is painfully similar to "Digg It". You need to create a unique feel in order to attract users to an already saturated id

Way, way too similar to Digg. "Prop It" is painfully similar to "Digg It". You need to create a unique feel in order to attract users to an already saturated idea, you can't do that by mimicking something that already exists. The site doesn't have any focus. Its just polls on 'stuff'. You need to have focus. You are a latecomer in a busy field that has negligible entry barriers, without focus you won't get any traction. The interface is slickly done, at least the login popup looks nice. But I know that I won't bother going past a login barrier to vote on polls about stuff that is trivial and not interesting to me (again, relates to lack of focus). What it comes down to is that the UI is nicely done, but that it doesn't matter if the UI is nice if it isn't something that people want to do in the first place. I don't think this idea is compelling. The implementation is strong, but I don't have any desire to use your site. I think the best investment you can make is to focus on a niche so that your site is somehow relevant to a group of people even if it is a small group, instead of irrelevant to everyone.