If Apple is not doing surveillance capitalism, then their advertising revenue is better compared to TV/Radio than to Facebook. Nobody loves advertising, but soc

If Apple is not doing surveillance capitalism, then their advertising revenue is better compared to TV/Radio than to Facebook. Nobody loves advertising, but society seems fine with TV and Radio being paid for by non-surveillance ads. The problem has been the micro-targeting / retargeting at the heart of Facebook and Google's surveillance capitalism model. That model enables a lot of direct to consumer small business, but it also turbocharges polarization, misinformation, and radicalization (as does the algorithmic feed). That's what consumers are increasingly looking to opt-out of, and Apple is catering to that interest.