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I thought this was hyperbolic, so I looked into it: > The menu team comes up with interesting ideas like including kale in salads. The procurement team and sup
by notamy 4y ago
I thought this was hyperbolic, so I looked into it:
> The menu team comes up with interesting ideas like including kale in salads. The procurement team and suppliers then try to get the menu team to understand the challenges. How do you bring kale to 14,000 restaurants? As one example, when they introduced Blueberry Smoothies in the U.S., McDonald’s ended up consuming one third of the blueberry market overnight.
https://www.forbes.com/sites/stevebanker/2015/10/14/mcdonalds-prioritizes-sustainable-beef/?sh=18078bf827b3 https://www.forbes.com/sites/stevebanker/2015/10/14/mcdonald...
I couldn't find any other source to back it up, but still wow! That's an absurd number.