This video is fantastic. I recommend it. However, that's not my take at all. My take for this video at the time I watched it was that as students we are used t

This video is fantastic. I recommend it. However, that's not my take at all. My take for this video at the time I watched it was that as students we are used to write for teachers who are paid to grade us, and may take bad habits we can get away with as a consequence, but that will not be enough the day we write for people who are not forced to read what we write. But again, teachers won't expect a journal article written with suspense and stuff when they read your dissertation. Academic writing is simply not at all the same exercise as journalism. Expectations are different, sometimes opposite. There's no reason a scientist who write good papers will write good articles, and vice versa. Writing well will help a lot in both cases but that's not sufficient. Many researchers don't write that well, but if your paper is not comprehensible, it will be rejected. As a researcher, you also want your research to be worthwhile usually, that's a motivation to write better. Also, the point of a paper is to report some discovery. People reading your papers are your reviewers (who are not paid for this, it's just extra work for them usually!), and people who need to understand your work. They probably won't read your paper linearly, they will mine it for information. Because of this, your paper should have a boring structure. To allow fast information seeking. In any case, they are not there to entertain themselves, though a well written paper can be entertaining and that's way better in my opinion, but it's not the point. Your mainstream journal article should, however, be as enjoyable and entertaining as possible to read otherwise it won't be read by many people (especially if they are only vaguely interested in the topic of your article), or worse, the journal will not be bought at all if all the articles are dull. At least, that's what the lecturer in this video is saying.