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A couple of months ago I read on various SEO blogs (they all seem to mostly copy and paste each other with little original research) that these days it is less
by smoe 4y ago
A couple of months ago I read on various SEO blogs (they all seem to mostly copy and paste each other with little original research) that these days it is less about keywords and technical things like semantic html, but if and how long people engage with the search result.
E.g. if a link to your page is shown to the user in search and they don't click or they return to search page too quickly, Google sees this as a signal that the result was not helpful.
- naravara 4y agoIf it's based on length of engagement this does explain the trend towards verbosity I've noticed. I assumed the long leading paragraphs and introduction and background sections were just excuses to keep dropping the keywords in, but I guess it's to make me have to spend a lot of time reading and scrolling to get to the meat of the answer.
- stonemetal12 4y agoI guess that means we can use adds and tracking against itself. Any time you go to a webpage that is ad heavy quickly leave. Over time they get ranked down until they shape up or die.