Every company with more than a few hundred employees has enough projects in its pipeline for a couple of years. Copying an unproven product, no matter how great

Every company with more than a few hundred employees has enough projects in its pipeline for a couple of years. Copying an unproven product, no matter how great it looks, probably won't get pushed to the front of the line. Now, reversing the question, what if one of these companies launches a product similar to yours before you do?