5 ms·

I think there's a different driving factor that. I've heard of a metric that is how long you spend on a given URL. Not sure how they gather that data, probably

I think there's a different driving factor that. I've heard of a metric that is how long you spend on a given URL. Not sure how they gather that data, probably only gathered from Chrome users. Anyway, from what I've heard, that's the reason recipe sites have started posting 4 pages of drivel about the dish before getting to the actual recipe. Or so I've heard, I don't really have any good sources for this, could just be hearsay

wodenokoto 4y ago
> probably only gathered from Chrome users. Or, Google Analytics. Or Google ads. Or, if you return to Google and try other links for the same query. Or if you return to Google and refine the query (e.g., a new search where the term is within a predefined threshold of word vector similarity) There are plenty of ways to approximate time spend on link.
smoe 4y ago
A couple of months ago I read on various SEO blogs (they all seem to mostly copy and paste each other with little original research) that these days it is less about keywords and technical things like semantic html, but if and how long people engage with the search result. E.g. if a link to your page is shown to the user in search and they don't click or they return to search page too quickly, Google sees this as a signal that the result was not helpful.
- naravara 4y ago
  If it's based on length of engagement this does explain the trend towards verbosity I've noticed. I assumed the long leading paragraphs and introduction and background sections were just excuses to keep dropping the keywords in, but I guess it's to make me have to spend a lot of time reading and scrolling to get to the meat of the answer.
- stonemetal12 4y ago
  I guess that means we can use adds and tracking against itself. Any time you go to a webpage that is ad heavy quickly leave. Over time they get ranked down until they shape up or die.

wodenokoto 4y ago

> probably only gathered from Chrome users. Or, Google Analytics. Or Google ads. Or, if you return to Google and try other links for the same query. Or if you return to Google and refine the query (e.g., a new search where the term is within a predefined threshold of word vector similarity) There are plenty of ways to approximate time spend on link.

smoe 4y ago

A couple of months ago I read on various SEO blogs (they all seem to mostly copy and paste each other with little original research) that these days it is less about keywords and technical things like semantic html, but if and how long people engage with the search result. E.g. if a link to your page is shown to the user in search and they don't click or they return to search page too quickly, Google sees this as a signal that the result was not helpful.

naravara 4y ago
If it's based on length of engagement this does explain the trend towards verbosity I've noticed. I assumed the long leading paragraphs and introduction and background sections were just excuses to keep dropping the keywords in, but I guess it's to make me have to spend a lot of time reading and scrolling to get to the meat of the answer.
stonemetal12 4y ago
I guess that means we can use adds and tracking against itself. Any time you go to a webpage that is ad heavy quickly leave. Over time they get ranked down until they shape up or die.