I'm a social manager for a marketing agency. The article is right about boosts. When facebook made the switch, my clients saw a huge drop in views across the bo

I'm a social manager for a marketing agency. The article is right about boosts. When facebook made the switch, my clients saw a huge drop in views across the board. Boosting posts on Facebook is now essential for business pages to grow an audience, in a way that wasn't true back in the day. You seem to be critical of the article while admitting that you don't really know enough to criticize it. It's a good instinct to check your biases, sure, but you shouldn't have a knee jerk reaction to dismiss something everytime it confirms a bias. Sometimes your bias is right.