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Here's the simple, god honest truth to why Google is making Docs as well as all the other apps they have. Because it makes people use google more! The more time
by electromagnetic 18y ago
Here's the simple, god honest truth to why Google is making Docs as well as all the other apps they have. Because it makes people use google more! The more time people spend online, the more money google makes.
Why the hell are people coming up with complex theories on this. The whole reason Google is producing Android is because Google.com will be the fucking default page! Chrome was released, because Google.com will be peoples default page! Any search on Google gives them money, so they want people to search more.
It's an infinitely expandable market. When people spend more time on the internet, more advertising revenue goes into a smaller window. Hence why advertising in the half-time of the Superbowl costs companies millions, but if you advertise on another channel at the same time you'll get the best deal all year because no ones on any other channel.
The more people use google, the more advertisers spend money through google's AdSense. When the price to advertise goes up on the search page, google is making more money for just as much expense. There's only a limited amount of advertising space on a google search page, and the more it gets in demand, the more it's worth.
It can cost like $4,000 for an advert on a local cable channel. It cost $2.7 million per 30 seconds during the 2007 superbowl break, for the same time slot. Google doesn't want shitty little companies advertising for a few bucks a pop, they want adverts by Coca-Cola and Pepsi who are worth millions per advert.
- unalone 18y agoThat's not the entire reason. Firefox defaults to Google as the front page and as the search engine. Unlike Chrome, it doesn't even ask if you want to use a different search engine. Of course AdSense is a part of it. But assuming that they needed to invent a browser just to get AdSense revenue is stupid. There's more to Google's strategy to that. Docs: again, it's not just AdSense. It's letting Google index more. It's giving them primary control over content. No surprise Docs lets you publish directly to BlogSpot. It's all about keeping it in Google and giving it primary access to indexed material.