I've always considered it the European REI/MEC, albeit a bit on the cheaper end. For some reason outdoor gear in the US seems to go from low quality Walmart st

I've always considered it the European REI/MEC, albeit a bit on the cheaper end. For some reason outdoor gear in the US seems to go from low quality Walmart stuff straight to high end more boutique brands, skipping a "high volume, durable quality, no need for ultra-technical specs" solid affordability zone that Decathlon seems to operate in.