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Big guys in a mature industry won't launch a similar product in a few months. First, they are monitoring the other big players, not the small fish. They won't e
by rubinelli 15y ago
Big guys in a mature industry won't launch a similar product in a few months. First, they are monitoring the other big players, not the small fish. They won't even notice you before they start losing customers. Then it will take a few months for them to get all the approvals to hire a renowned firm to build the product for them, which, unless it's something you made in a couple of weekends, will probably take the better part of one year to get in the hands of their customers. EDIT: that's my general personal experience, but maybe you have better information on your industry. In that case you can try to apply for a patent, but I think you have more important things to spend your time and money on.
- asker 15y agoThanks for the reply. My thoughts on patents are pretty much the same, its probably not the best use of time and money. Feels a risky strategy to just rely on them not noticing. I know a couple of competitors have signed up for our service and following on twitter etc.
- rubinelli 15y agoEvery company with more than a few hundred employees has enough projects in its pipeline for a couple of years. Copying an unproven product, no matter how great it looks, probably won't get pushed to the front of the line. Now, reversing the question, what if one of these companies launches a product similar to yours before you do?