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And yet, Nike's sales surged when they brought on Kaepernick > Despite Fox News and parts of the social mediasphere predicting the Swoosh’s downfall, the compa
by Morizero 4y ago
And yet, Nike's sales surged when they brought on Kaepernick
> Despite Fox News and parts of the social mediasphere predicting the Swoosh’s downfall, the company claimed $163 million in earned media, a $6 billion brand value increase, and a 31% boost in sales.
https://www.fastcompany.com/90399316/one-year-later-what-did-we-learn-from-nikes-blockbuster-colin-kaepernick-ad https://www.fastcompany.com/90399316/one-year-later-what-did...
- jjtheblunt 4y ago> ... brought on Kaepernick not long after, the Nike Store in Scottsdale, Arizona 'went out of business'. I wondered if it was correlated.
- mikkergp 4y agoIf your statement is true, it sounds like it was for sure correlated.
- jjtheblunt 4y agoit could have been for different reasons though: it was in an expensive spot with multiple floors, so maybe just had not been profitable anyway. Within the last year, they opened up a way less nice Nike store about 5 miles away in a different outdoors mall, but it's more like the Nike outlets i've seen elsewhere.
- jklinger410 4y agoYes, excellent observation, both Republicans and Democrats buy products.
- rayiner 4y agoNike’s revenue curve is pretty much linear since 2009 except for pandemic: https://www.macrotrends.net/stocks/stock-comparison?s=revenue&axis=single&comp=NKE https://www.macrotrends.net/stocks/stock-comparison?s=revenu...