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Amazon is insanely paranoid about running A/B tests on its front page and optimizing it for the bottom line. And what do they find? This "cluttered" design mak
by mishmax 18y ago
Amazon is insanely paranoid about running A/B tests on its front page and optimizing it for the bottom line.
And what do they find? This "cluttered" design makes people buy more stuff. It's hard to argue with $$ numbers.
- unalone 18y agoYeah. Amazon is one of those rare sites where it actually benefits from cramming as much as possible onto one page.