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And Apple was far from dominant in the computer market then and were small fry compared to the other computer companies with respect to its revenue. Apple was

• cma 4y ago
  > convince consumers to buy its products Consumers couldn't buy products with a pocketable harddrive: Apple had exclusivity agreements with all manufacturers of them to completely monopolize their use for music players.
  • scarface74 4y ago
    The story goes that IBM (?) shopped the hard drive around and no one was interested except for Apple. It’s still the lack of vision by other manufacturers. Also remember that the iPod wasn’t an immediate hit and it only sold 1 million in total in its first two years. It wasn’t until two years later when it was made available on Windows. Apple did the same with Flash storage before the iPod Nano came out. Any of its larger competitors at the time could have had the vision to see that flash based players were the future and ensure they had the supply.