Don’t forget that sometimes a startup can take a bite out of the existing market by taking the current status quo and twisting it. To continue the gas analogy,

Don’t forget that sometimes a startup can take a bite out of the existing market by taking the current status quo and twisting it. To continue the gas analogy, perhaps you believe that there’s a better, more convenient way to sell gas, and you’re willing to bet that others will agree with you and be willing to pay you for it.