This. There's an entire industry around getting companies to use their industrial generators at peak energy consumption times (and also do things like turn down

This. There's an entire industry around getting companies to use their industrial generators at peak energy consumption times (and also do things like turn down their thermostats). The power bill for a huge electric user is absolutely massive if they're hitting hard at peak peak times. Like several percent of their annual energy cost can come from a few hours of use.