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Apple did this with the ipod and later ipod mini too, full exclusivity for small drives in deals (covering music players only) to monopolize the segment, eventu
by cma 4y ago
Apple did this with the ipod and later ipod mini too, full exclusivity for small drives in deals (covering music players only) to monopolize the segment, eventually across multiple additional drive manufacturers and technologies after the mini to keep it full monopoly. Everyone else was stuck for years with laptop drives that could never be pocketable.
I'm not sure if node exclusivity was why Apple has the first true wireless earbuds, there was one competitor first with some giant ones so I suspect so, but lots of competitors followed fast (other foundry's nodes were more competitive then). Anyone know the history on that and what nm chips were used by them and earliest competitors?
- scarface74 4y agoAnd Apple was far from dominant in the computer market then and were small fry compared to the other computer companies with respect to its revenue. Apple was just smarter and convince consumers to buy its products at a premium - just like with iPhones.
- cma 4y ago> convince consumers to buy its products Consumers couldn't buy products with a pocketable harddrive: Apple had exclusivity agreements with all manufacturers of them to completely monopolize their use for music players.
- scarface74 4y agoThe story goes that IBM (?) shopped the hard drive around and no one was interested except for Apple. It’s still the lack of vision by other manufacturers. Also remember that the iPod wasn’t an immediate hit and it only sold 1 million in total in its first two years. It wasn’t until two years later when it was made available on Windows. Apple did the same with Flash storage before the iPod Nano came out. Any of its larger competitors at the time could have had the vision to see that flash based players were the future and ensure they had the supply.
- hnaccount_rng 4y agoApple was _years_ away from having the first wireless earbuds. I had The Bragi headphones (not Headphones) like 3 years before the AirPods got even announced. With basically all features sans handover but with an internal MP3 player and waterproof. Those were amazing but also somewhat clunky. But they were definitively long before Apple entered that market